Jelly Lee’s first EP album - Baking Holiday
“Music of cake, cake of music”, a casual remark which has now unexpectedly become my own slogan!
Hello, this is Jelly. Let’s come and listen to my songs of cake!
Every time when I run out of inspiration, I make music because of cakes.
And at the same time, I make cakes because of music.
Baking Holiday is an EP album with songs written during my encounter with cakes. It’s also my dream to share the joy in making cakes and music with you. And with your support, I’ll be able to pursue it!
My songs of cake!
Why do I bake cakes?
COACH met a bottleneck three years ago, for almost a year, I didn’t have any inspirations in writing songs. One day I went to a bookstore, seeing if there were ideas that could stimulate my thought. Spending several hours strolling along different regions, I finally stepped into the baking zone and a baking book with a cover of Chiffon Cake immediately caught my eye.
“I’m not kidding! I fell in love with the cake at first sight. It was like standing in front of a no-makeup beauty who was gazing at you. There’s no special dressing, everything is pure and simple. It’s really pretty.”
I had no experience in helping my family to bake cakes, but I was deeply touched at that time and thus I called my Dad without hesitation.
Jelly: Dad, do you know what Chiffon Cake is?
Dad: Why not? Our homemade birthday cake is Chiffon Cake!
Jelly: Oh really? But I don’t even know about that.
Dad: How do you suppose to know if you’ve never worked in our bakery?
And now I know my family makes Chiffon Cakes! I returned to Hualien on the next day, learning to bake Chiffon Cakes with Dad. I was glad to my success in making my first cake, gradually I was enchanted with it.
Since then, whenever I was free, I’d commute to Hualien from Taipei, spending three days a week as a baker trainee in my hometown and the other three days as a singer in a Taipei rock band.
Music of cake, cake of music
To my surprise, inspiration kept on emerging since I had learnt baking Chiffon Cakes. I composed 6 songs in that year.
I have also created my song album - Baking Holiday.
Many thanks to Dad, for letting me have his fabulous baking skills. And many thanks to my friends and family, as well as COACH fans. Without your support, I wouldn’t have set up my Facebook fan page, Baking Holiday.
Why do I need NTD 170,000?
Actually the cost for producing an EP album is far beyond this amount. NTD 170,000 could only afford the salary paid to the recording directors, photographers and dressers, in addition to the expense in the production of music videos (MV). In order to let you have a Chiffon Cake with the best texture and taste, I’ll need another NTD 100,000 for cake ingredients.
I promise, the EP album and Chiffon Cakes will be of the highest quality I could provide.
About the rewards
1. Chiffon Cake (6-inch) with three different flavors - chocolate, vanilla and banana, backers could choose the “secret flavor” or “random-flavor delivery”. We’ll give you a surprise!
2. Mini Chiffon Cake package (4pcs) with three different flavors - chocolate, vanilla and banana, backers could choose “secret flavor” or “random-flavor delivery”. We’ll give you a surprise!
3. Limited edition EP Album - Baking Holiday, with a collection of 5 songs in it.
4. A group shot with Jelly. I’ll choose a suitable date and invite you to Taipei, giving you the EP album Chiffon Cake by hand. I will also invite you to take a group shot with me. The photo will be included in my music video!
5. Baking party in Jelly’s bakery workshop. You can come to my bakery workshop and learn to bake your own Chiffon Cake! The party will last for 2 to 3 hours and you can bring 1 friend to join.
6. Baking Holiday Live Show. I will invite you to spend a Friday or weekend night with me (maybe in November or December) and celebrate for the publishing of Baking Holiday together!
About Face-to-face trading and Refrigerated home delivery service
To ensure the quality of cakes, refrigerated delivery will be used. You can receive the Chiffon Cakes through face-to-face trading or refrigerated home delivery service, each cake will be extra charges for NTD 150.
When the project is successfully funded, we will conduct a face-to-face trading. Backers will be divided into groups and take turns receiving the Chiffon Cakes near Linguang MRT Station in Taipei.
To share my joy with you
The word “simple” is not only used to describe the design and texture of Chiffon Cake, but also my belief in creating music. Chiffon Cake makes me become a hand-made cake lover and keeps providing me creative spirits in writing songs.
After experiencing this wonderful creating process, I realize that future is full of excitement which can’t be foreseen. That’s why we have to live happily in the present!
Now, I’d love to share my joy with you through my cakes and music.
Come and let’s have fun!